i decided to conduct an interview with John Rohen. John Rohen is the Associate Sales Manager at Armani Exchange ( Union Street Location).

Instead of interviewing someone that follows the same visual display procedure as Anthropologie, i decided to interview someone that follows the complete opposite procedure (which in this case is the controlled and limited approach vs. the free and relatively more creative one of Anthropologie) in order to get their perspective upon the visual display world.

- Your position: Associate Sales Manager 

- What does your job require you to do (within visual displays)? 
install window displays,update mannequin looks,window vinyl signage, spot painting (if necessary),install interior graphics

- What is your favorite part?
I love starting with completely blank canvas(window), and creating some thing great. It's very rewarding knowing that what I install
makes people stop on the street and say "wow great window! makes me wanna come in and see what this place has to offer", 
love the "hands on" work

- And what is your least favorite part?
Not much creative freedom, I work for a corporate company and every window for every store in the company must be the same, 
suggestions to corporate about displays usually go unanswered

- Do you have freedom when it comes to controlling the sets and the design of your windows? If not, then who is? ( corporate / catalogue? ) 
Corporate controls the setup, I just have to modify the display to our specific window dimensions and substitute mannequin looks if necessary.

- Do you think that such approach limits creativity within your store’s environment? 
Somewhat, I'm sure other managers at other stores have great ideas that would cater to their specific customers, as do i,
but we are not really allowed to make that change. The only real creativity i can put into my window is a look substitution if
our store is not allocated the item that MUST be in the window

- And would you rather have it any other way?
I understand that being part of a corporate retail company displays have to be consistent, but different stores in different 
locales have different clienteles. I think that needs to be put into consideration with window displays. For example, here in
San Francisco most residents really love and have a lot of pride in their city, having a window that shows that you share
that love will make customers feel more comfortable coming in and spending money, especially if it is their first time in that store.

After interviewing John, ive learned that not only does the limited procedure limit his creativity, but it is also an important factor when it comes to catering to the customers needs. Every store in every location has a different set of customers and it is important to meet their needs, even if its within the visual displays of the store.