Week - 3-

OH man.

wooden blocks. shelves. nails. drills. dust.... is my ability to do intensive physical labor being tested here? 

A new sale room is being built, our job was to install the shelves, move all the merchandise, and set up in a way that will be "appealing to the eye of the shopper". As easy as it sounds, moving and installing those shelves was not the breeziest walk in the park. But none the less, the job was done and we were to set up all the pretty home wear in a way that will make them even prettier. 

May i say that i've missed the studio this week, but stepping out of my comfort zone definitely helped me expand my experience within merchandising and learning how to take the shoppers perspective upon things vs. mine. Ive learned that in such industry, knowing how to make beautiful things wont cut it. But an artist should rather look beyond the physicality of the art work and onto the bigger aesthetic spectrum the work is presented in,  in order to appeal to the, in this case, shopper.

Second day was not as intense. Actually quite the opposite. Making pink gentle flower petals all day was pretty ironic after an intense day of using hammers and drills.