- Week 1 -
My first hour, and i was already bombarded by all these 5ft little determined women running around with cute dresses and high high heels. Intimidating? i would say so. Defiantly not the atmosphere i thought i was stepping into from my preconceived notion of the quite "mythological" "Anthropological" atmosphere of Anthropologie. Before the store opens at 10am, the visual team is there at 6 preparing the store's displays and setting out the merchandise. They're very welcoming yet very serious, and they put me to work right as i entered through the doors. Behind all the knitted scarves and the elaborately designed dish ware lays a little art studio filled with manly tools, hardware, and massive piles and wood. And thats were ill be spending most of my time. Myself and a group of 3 other interns were introduced to the new Spring 2011 installation / merchandise display idea. "Denim, Denim, Denim!" is what the Visual Artist said, so i take it that Denim is the main focus of this spring season. One of the projects i started working on is this huge wall installation for the front of the store. We were to create a painting surface made out of various sized cubes covered with denim squares. The cubes with the attached denim will be hung on the wall and and an image will be painted onto the denim surface. I spent my first five hours at the internship cutting up old jeans into stacks of denim squares, ironing each and everyone of them, and lastly nailing them onto the white painted cubes. In addition to this fun so called "slave" work i learned more about how this idea was formulated. Each store receives a set of undetailed instructions and its up to the visual team to take these instructions to the next level, allowing them to make their store unique and unlike any the other store. i thought that was really cool and made me get excited again about this great opportunity. 4 bloody fingers, a bruise, and a new eye opening realization, and we called it a day.
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